YouTube has revolutionized content creation in ways many people could not have imagined. If you get on the platform today, you’ll find videos on almost every topic imaginable – from photography to sports and podcasting.
If your favorite creators have inspired you, you may want to follow in their footsteps. Starting a YouTube channel is exciting, but you have to consider several factors before jumping in, including your niche.
When choosing a niche for your YouTube channel, you need to ask yourself some questions. This article will identify some of the most important.
1. What is the purpose of your YouTube channel?
When choosing a niche for a YouTube channel, the first thing you need to think about is why you are starting your channel in the first place. Knowing the answer can drastically change what you’re talking about.
If you start a YouTube channel for fun and don’t care about subscribers or views, you can talk about whatever you want. And instead of managing two or more YouTube channels later, you can keep everything in one place.
Things change when you consider starting a YouTube channel for business purposes. In those cases, you need to refine your content to attract the right audience. Building a YouTube channel for a business also means thinking more about doing keyword research. And your thumbnails become more important too.
2. Can you find a unique angle to talk about?
While it’s not too late to start a YouTube channel, you need to find a way to rise above the noise. Regardless of the niche you choose, you will find a huge amount of content, but in some cases you will find that the competition is not that fierce.
Before choosing your niche, consider whether you can find a unique angle. For example, you could talk about an underrated team if you want to start a YouTube channel about sports. Your unique angle may also be that you have a different opinion than many of the major channels in your field.
If you’re not sure about a particular niche, you can always upload a few videos to test the waters and see if you can differentiate yourself from others.
3. Do you really enjoy your niche?
Being a YouTuber is an in-demand job, but many people underestimate how much work it takes to grow a channel. You will be dealing with few or no people watching your videos for at least a few months.
You should also understand that it takes a lot of time to earn a reasonable amount of money from YouTube. And in the beginning, you’re not even eligible to monetize through ad revenue.
Considering how long it takes most users to grow a YouTube channel; you have to make sure you don’t burn out. What’s the best way to do that? Simple: talk about a topic you enjoy.
Try not to get caught up in what is the most “profitable” niche. Even if you choose something that can be lucrative, if you hate uploading content, you won’t reap the rewards. Your audience can also see when you are only interested in making money.
4. Do you know enough about the subject?
To successfully create valuable content online, you need to know more than your audience about your chosen topic. You don’t need to have top-level expertise, but you do need to be a few steps ahead. With that in mind, starting a YouTube channel about something you know nothing about is a bad idea.
If you’re not sure where to start, think about your hobbies. For example, if you like to take pictures, you can create a YouTube channel about photography.
If you want to start a YouTube channel on a topic you don’t know much about, you can always take a few months to learn more. And so you can document your trip; this is another way to keep viewers engaged.
5. Do you have enough to talk about?
When you research how to find a niche, you will find that many people tell you to narrow it down. That’s largely true, but you should also be careful that you might go too narrow.
A good way to test if you’re in the right niche level is to try brainstorming topics for a year; if you’re having a hard time, you may need to change your plans.
If you think you don’t have enough topics to discuss in your niche, consider going a little further. As long as you take a focused approach, you shouldn’t have too many problems finding the right balance.
6. Is your niche profitable?
This question is irrelevant if you run a YouTube channel just for fun. But if you plan to eventually start a business, you need to make sure that your niche is profitable.
When determining whether your niche is profitable, you have several options. You can look at search volumes to determine if the audience exists for the kinds of things you want to talk about.
If you already own a business, you can view your top-performing content on other platforms, such as your blogs. This will give you a better idea of what your target audience is looking for.
You can also look at what potential competitors are doing in your corner of YouTube. While you shouldn’t copy them, you’ll get a better idea of the gaps you can fill.
7. Are you willing to learn more about your niche?
When you start a YouTube channel, you should have the intention of sticking with it for the long haul. With that in mind, you also need to accept that what you already know about your niche shouldn’t be the ceiling.
If you want to succeed on YouTube, you have to be willing to learn constantly. A good way to tell if you’ve picked a suitable niche is to determine if you’re willing to spend time elsewhere on content on the topic.
In addition to consuming content on your topic, you can also learn more by doing. This is especially true if your channel is about a specific creative area.
Choose your niche carefully
When choosing a niche for a YouTube channel, you should carefully consider several factors as your niche can make or break you. Above all, you have to enjoy the topics you are going to talk about, otherwise you will burn.
If you are running a business, you also need to think about whether your efforts will be profitable in the long run. In addition, you should try to find a unique angle that you can offer. If you’re not sure what your niche is, try experimenting with a few videos to determine if it feels right.