Tech

Ad tech watchdog asks 8 companies to stop advertising on Steve Bannon’s ‘War Room’

Ad tech watchdog asks 8 companies to stop advertising on

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A nonprofit dedicated to disrupting online disinformation has attacked former White House chief strategist Steve Bannon.

The ad technology watchdog group “Check My Ads” announced this week that it had successfully petitioned at least eight major companies to remove their ads in addition to the “Steve Bannon’s War Room” podcast.

Check My Ads co-founder Nandini Jammi told the News All Day that the ads were present during Bannon’s show on the Roku streaming service.

“Over the past 2 weeks, I’ve informed Volvo, Planet Fitness, Disney Plus, Verizon, Hilton, Etsy, Audi and Royal Bank of Canada that their ads were showing in Steve Bannon’s War Room,” she said. “As of today, they are ALL gone.”

Several brands have publicly acknowledged the takedown, such as automaker Audi and e-commerce company Etsy.

“We discovered that these ads were running as part of a third-party advertising network, so we took immediate action to ensure that Etsy ads don’t appear on this show or similar programs that don’t align with our values,” tweeted one Etsy spokesperson.

In a statement to the News All Day, the Royal Bank of Canada also confirmed that its ads would no longer appear on Roku during Bannon’s podcast.

“When we became aware of this placement, RBC immediately removed the ads and we will no longer advertise on this network, which does not reflect our values,” a spokesperson said.

The five other companies mentioned by Jammi have not responded to confirmation requests from the News All Day. Roku also did not respond to press time.

Bannon is just the last digit targeted by Check My Ads. The group previously launched similar campaigns against conservative commentators Glenn Beck and Dan Bongino.

Earlier this year, Check My Ads also targeted Fox News, arguing that it “encouraged and supported” the Capitol riots. NPR.

Fox News responded by calling the watchdog’s efforts nothing more than an attempt to “silence free speech.”

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