As Chelle (@brokeasshorsegirl) started arranging her morning meeting at 4:30am, she found herself accidentally forgetting to put a mug under her Keurig machine, causing her to spill coffee “everywhere.”
The popular TikToker says that while dealing with the issue, she filmed a short TikTok showing the coffee machine problem and her response to it.
What she didn’t realize, however, was that a conference call was playing in the background, which later revealed to her company that she was filming that TikTok during a meeting.
As a result, she says she was fired. Her video about this experience currently has over 281,000 views.
“They had a conversation that had absolutely nothing to do with me, so I got off the camera, took the 20 second video and clicked upload,” she recalls. “I thought nothing of it until the next day, when I was called to a meeting with HR and my chief product officer, and they said, ‘Hey, someone sent us this video and we’re immediately firing you from the company for gross negligence. .’”
@brokeasshorsegirl Yes. That happened. I got fired because of TikTok, so now I’m starting a business and taking you on TikTok. To the moon? #laid off #Silicone Valley #to start #horsegirl #story time ♬ original sound – Chelle
Chelle says that while she doesn’t believe she should have been fired, she understands the complexities of the situation and instead uses the chance of losing her job as a reason to finally start her own business.
“Honestly, do I think I should have been fired? I mean nobody ever thinks they should be fired, but frankly not,” she explains. “They weren’t really talking about anything super confidential, you could honestly barely hear them in the background, but alas, they found it a firing offense, and so they locked me in, and I have nothing left to do except for ‘accept it.'”
Now Chelle says she’s going to use her newfound spare time to start a business that she says she’s been looking for an excuse to start for quite some time: an equine-centric business called Bridle.
“I’m finally combining my two loves: technology and horses,” she says. “And I’m going to build the very first and number one tool for equine professionals to manage their business.”
In the comments section, users were initially shocked that Chelle had a meeting at 4:30 am.
“There is no reason why anyone should be in a meeting at 4:30 am. they did you a favor,” one user wrote. “Congratulations and I love this for you!”
“A weekly stand-up meeting at 4.30 am? Omg,’ agreed another. In response, Chelle wrote that she was “online at 5 a.m. for the rest of the week.”
Other users speculated that the TikTok was just an excuse and not the actual cause of the shooting.
“I work in fintech and you shouldn’t have been fired. They were looking for something,” one commenter offered.
“My feelings exactly,” Chelle wrote in response. She explored these thoughts more deeply in a later TikTok.
Under the comments of another follow-up video Introducing her new company, users seemed excited and showed the need for the company pitched by Chelle, who has nearly 130,000 followers.
“I currently have 55 horses. we do so many different programs. I have multiple apps to keep track of everything!! this sounds great,” exclaimed one commenter.
“Myself and many of my trainer friends have been looking for a tool like you describe it for a long time,” added a second.
Most of all, users appreciated Chelle’s positive spirit and can-do attitude.
As one commenter said, “I love this generation. If a company fires us, we just build our own.”
Update 14:32 CT, Sep 21: In an Instagram DM exchange with
, Chelle offered further thoughts on her situation and the video’s virality.
“The response has been fantastic and SO positive,” she wrote. “I knew airing my dirty laundry about my resignation would probably get a reaction, but I’m so glad I did. It’s my truth, and it was my fault, so I fully own it and use it as my redirection to what I really want to do. I can only hope to share my journey and inspire others to take the bad shit that happens to them and make something good out of it.”
As far as Bridle is concerned, the outlook is positive.
“We’ve gotten so much traction and so much interest from potential customers,” Chelle said. “We’ll spend the next few weeks talking to potential users and getting our first cohort up and running using the platform!”