NEWSAmericans caught smuggling Fruit Roll-Ups in Israel
With the price of the candy skyrocketing in Israel because of a viral video, an American couple was caught last week trying to smuggle 375 pounds of Fruit Roll-Ups stuffed in suitc
The unidentified couple was stopped for going over the 11-pound food limit.
Israeli authorities would not say if the Americans were detained or if their sticky stash was simply confiscated.
A single roll-up pack costs about 50 cents at an American dollar store — but can go for up to $6 in Israel after a TikTok video showed fans how to freeze and wrap it around ice c
Last week alone, Israeli customs officials confiscated at least 661 pounds of the candy, according to the nation’s tax authority.
Mitchell Cohen, the owner of the historic Economy Candy shop in the East Village, told The Post that a customer recently placed an order for 10,000 boxes of Fruit Roll-Ups.
Mitchell Cohen Owner of Economy Candy shop“I reached out to my distributors and they said, ‘Look, dude, we haven’t seen Fruit Roll-Ups in months.'”
Mitchell Cohen Owner of Economy Candy shop“You can’t just turn on the Fruit Roll-Up machine and crank any more out.”
He added that he saw a similar viral obsession during the pandemic when customers went crazy for Toxic Waste Slime Lickers — which look and function like a small deodorant, but i
Mitchell Cohen Owner of Economy Candy shop“They blew up on TikTok so much that I couldn’t keep them on the shelves.”
The latest viral infatuation has also led to increased orders from other local confection creators, including a jump in sales for Joray Fruit Rolls.
Joray Fruit Rolls. is a Brooklyn-based company that manufactures a product similar in appearance to Fruit Roll-Ups, but calls it a healthier option that includes ingredients like r
Ray Shalhoub, the owner of the Windsor Terrace-based family business that began in the 1950s, said he has seen about a 50% increase in sales over the past two months.
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