Anheuser-Busch sales plummet amid Dylan Mulvaney fiascoBUSINESS
Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The P
Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Willia
Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.
The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29.
Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.
Bump Williams “It’s not just a Bud Light issue. It’s an Anheuser-Busch portfolio problem now.”
Anheuser-Busch’s smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.
Last year, sales of Bud Light topped $4.8 billion, according to the Connecticut-based firm.
Modelo Especial had $3.75 billion while Michelob Ultra generated $3.3 billion in sales.
Budweiser came in at No. 7 last year with $1.83 billion in sales.
Year to date, Bud Light and Budweiser are the only top 10 US beers whose sales have dropped, with declines of 3% and 0.4%, respectively.
Bump Williams“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer se
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