What is the Proof of Attendance Protocol (POAP)?

You may want a souvenir to commemorate an event, conference, seminar, or other gathering you attended that was particularly memorable. This could be a name badge from a conference you attended with other employees or a ticket from a movie you saw at the cinema.


Well, something new fills the gap: proof of attendance protocol.

Proof of attendance protocol is a non-fungible token (NFT) that proves that you attended a personal or virtual event. These digital stickers or badges will be sent to your wallet as a reward for attending these events.


How do POAPs work?

Event planners and attendees can use the POAP website to organize or participate in events. Although organizing events is free, planners can charge an entrance fee if desired. You use your location details or scan a QR code to check in when you arrive at the event. This creates an attendance record with a timestamp that is securely captured in a smart contract on the Ethereum blockchain.

There are two primary participant groups in play when it comes to POAP events.

1. Event Planners

The event planners organize events, fundraisers and conferences with POAPs. They can use POAPs to secure digital signatures or validate academic credentials. Meanwhile, POAP NFTs can serve as entrance tickets and prizes for event activities.

Event planners can earn from their activities by charging fees with POAP. They can advertise their events on social media and event management platforms to expand their audience.

2. Event attendees

Each participant will receive a digital badge at each location or event that offers a POAP NFT as a souvenir. Attendees simply need to scan the QR code on the badge using their device or any device provided by the event to view the recorded information. Attendees’ POAPs are updated remotely via location detection or directly on site by scanning the QR code.

Brands and companies that have used the Proof of Attendance Protocol

Several major brands and companies have used the Proof of Attendance Protocol to plan events and engage community members. Here are some brands that have used POAPs.

Estee Lauder

Acclaimed beauty brand Estée Lauder unveiled a one-of-a-kind NFT wearable, Advanced Night Repair, during Metaverse Fashion Week, held March 23-27, 2022.

They handed out 10,000 free Advanced Night Repair NFTs for the event. This allowed users to claim an NFT wearable to give their avatars a unique luminescent look and receive a Proof of Attendance Protocol (POAP) badge by virtually entering the Advanced Night Repair “Little Brown Bottle”.

Adidas

In November 2021, Adidas launched CONFIRMED, an app for drops and exclusive content for POAP (Proof of Attendance Protocol).

Adidas’ POAP serves as a way to recognize its most dedicated supporters – users of the CONFIRMED app – rather than commemorating a particular event.

Lottie London

Lottie London hosted the first metaverse gala at Decentraland to celebrate the festive season and interact with the Gen Z crowd. This event started on May 25, 2022.

Gala attendees were able to fully immerse themselves in the event thanks to the Proof of Attendance Protocol that led users to the Lottie London Walmart store website. Unfortunately, it was only available to the first 2,000 attendees.

Set up an attendance protocol for an event

Before you create a Proof of Attendance protocol for your attendees, you need an image to place on it. The graphic file must be in PNG or GIF format, no larger than 200 kb. It is recommended to keep the image size at 500 x 500 pixels, with a round shape.

Here are the step-by-step instructions on how to create a POAP for your event.

  1. Visit POAP and click Make your first POAP. If you have any questions, please consult POAP’s Guide.
  2. You will find a form on the next page. Fill in the form with the necessary information.
  3. Enter the event you commemorate, what you want people to remember about the POAP drop, the essence of the POAP, and the location of the POAP event.
  4. Tick ​​the … Virtual drop box if the event is virtual and fill in the city and country fields if you wish.
  5. Then enter the POAP drops start, end and expiration dates. Note that you cannot enter an end date if you use the . unchecked multi-day drop box.
  6. Enter your website link if you have one: a website you would like your visitors to have to claim their POAPs. Leave the template field as a Default Template.
  7. Next one, Choose the file with the image or image for your POAP. Remember that every POAP must have an image in PNG or GIF format.
  8. Copy the edit code. This code is important if you want to change the POAP.
  9. Enter your e-mail address and how many mints links do you needand click Save.
  10. A pop-up will confirm that you have successfully submitted your POAP drop to the Curation Body for review and approval.
  11. You can use the Curation Review Additional Information form if you would like to speed up the Curation Body review process.
  12. After a successful assessment you will receive a confirmation email. The POAP for your event is now officially created.

Claiming a POAP as a participant

If you participate in a POAP sponsored event or experience, you will be given a link or QR code to claim a POAP NFT using your Ethereum wallet address. You can also enter your email address and claim your POAP NFT later.

It is important to remember that POAPs are not limited to real world events; you also have virtual access to it. Please be aware of QR codes if you are attending a recognized POAP event. You can check public POAPs at the: POAP event page if you are interested in upcoming POAP sponsored events.

Should you use the Proof of Attendance Protocol at your next event?

The Proof of Attendance Protocol is currently in its early stages and its application is not well known to most people. As more event planners experiment with POAP, its popularity will likely evolve beyond saving experiences and verifying attendance.

POAPs provide event planners with an easy way to hand out digital souvenirs at important events. In addition, POAP NFTs help individuals and groups capture remarkable achievements.

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